Fuzhou Website Construction浏览量: 104 Time: 2018-03-12 08:50 Views: 104
In the future, there will definitely be more and more mini-programs born. If there are more mini-programs, you need to search. So how to make your own mini-programs stand out from many mini-programs, this requires mini-program SEO optimization. Xinrui Power has summarized a series of small program optimization experiences in the development of small programs and operating practices. Today, I will select some of the best to share with you.
Applet registration time
From a search perspective, for most hot words of applets, the earlier the applets registered are ranked higher, the higher the probability of being searched and used, and the applets are ranked higher. Therefore, for those who have a need for a small program but do not want to invest too much, they need to register for a small program corresponding to the industry as soon as possible, because the first person to eat crabs will always get the most delicious of.
Applet registered name
The name of the applet is very important. It is unique. A good name directly determines the probability of the applet being searched by the user.
For example: For example, if you want to decorate a house, and you want to find a decoration company through a small program, you have not used such a small program before. What should you do?
Most people will choose WeChat search, how to search? The data shows that more than half of the people will directly enter the area + decoration company instead of searching for a decoration company, unless they are particularly familiar with this company, so it is very important to pre-register the name in advance, the area + decoration If a company is registered, other companies will not be able to use it, and traffic will be easily intercepted.
In addition to the name of the applet, which is related to the business and is convenient for review and approval, it is recommended to choose 1-2 high-index word combinations. It should be noted that the name is too long to be easy to review and search.
When registering an applet name, you need to pay attention to the following three aspects:
1: The name of the applet is unique and cannot be the same as the public number of different subjects.
2: The name of the applet cannot be named with special characters.
3: The name, profile, and description of the applet must not be mixed with commercial terms, names of popular WeChat applets , "national", "top-level" and other banned or unrelated words
Mini Program Setting Keywords
This is the most important factor in mini program promotion optimization. Up to 10 keywords can be configured in the promotion module of the mini program background, and it can be modified three times a month. The review time is 7 days. It should be noted that this feature can only be used by applets that have already released an official version. Store applets do not support this feature at this time.
From the keywords themselves, there are brand words, competing words, product words, crowd words, and industry words. Our purpose is to intercept the keyword search traffic as much as possible.
First, we need to analyze our core user group, which is to draw user portraits. For example, in the housekeeping industry, the search habits of users are mostly based on the words "nanny", "maintenance", "moving", "cleaning", etc., rather than directly searching for housekeeping.
Secondly, we need to analyze the device of the user terminal, which is different from the search on the PC side. The operating system of the mobile phone will affect the user's search habits, so choose short words and words with a relatively large index as much as possible.
Third, we must study our competitors to see which ones we can imitate or surpass, and which ones should avoid competition. For example, the keyword "takeaway" has been dominated by leaders in industries such as "Meituan" and "Hungry?" The layout is not significant.
Fourth, the use of keyword analysis tools, such as Baidu index, WeChat index includes Google keyword tools.
You can pay attention to checking the Baidu index, WeChat index combined with its own mini-program business selection. My suggestion here is that the mini-program has not yet formed a strong brand concept. Select one brand word from the 10 keywords, and leave the other places to the competition. Product words and product words.
Reminder: Please try to choose keywords at one time, because the review time takes seven days, and it must be guaranteed to pass once
Public number implantation
A mini program can be associated with 500 public accounts. This is the key entry point for online traffic. Mini programs can be implanted in the menu bar at the bottom of the public account and in the content of the public account to directly promote and transform the mini programs of its fans. This is The fastest way to promote, especially the public account that already has a certain fan base, must be combined with the online opportunity of the applet, through one or two applet online promotions, to allow fans to associate with their applet as soon as possible, and cultivate stickiness.
Increase the frequency with which users open applets
The usage rate of the applet has a great influence on its ranking in the search window. The higher the usage rate, the higher the ranking, and the lower the usage rate, the lower the ranking. So this time there are two cycles of benign and malignant. The higher the opening frequency, the higher the ranking, and the lower the opening frequency, the lower the ranking.
So how to increase the frequency of users opening applets? It can be expanded from the following aspects:
1: template message push
2: Decompose a single requirement multiple times
3: The applet must have the function of actively mining the next needs of the user
Design users to actively share applets
1: Social attributes, such as distribution functions, red envelope sharing, social business cards, and community functions. The more successful cases include "package you say", "group Solitaire", etc.
2: Tool attributes to meet the needs of users' core functions, such as WeChat group assistant, mortgage calculation, exchange rate query, etc.
3: Keep up with hotspots, such as the ranking of the king's glory group, strategies for the survival of the Jedi to eat chickens, and the inquiry of the yin and yang masters
Applet search ranking rules
1: first priority-used applets
2: The second priority-the applet with an early launch time
3: The name of the applet
4: How often the applet keywords are searched
5: The number of times the applet is used